Giving back to nature
Nature and the environment has been the inspiration for many of our clothing designs, from cheetahs and crocodiles to reefs and rainbows. As we get so much out of nature, it seems only right that we at AMiCAFOX do whatever we can to give something back. Thus, our eco-friendly clothing range was born.
Plastic waste is a huge problem right now. With 20,000 bottles being bought every second, we apparently have an insatiable desire for bottled drinks. And this western, urbanised “on the go” culture is now spreading to China and the Asia Pacific region. We’ve all seen horrendous pictures of plastic waste washing up on our shores and the harm it is doing to sea life. And this is only going to get worse unless we all do our own bit to help. There can therefore be no doubt that waste from plastic is an environmental disaster that is already on a huge scale.