AMiCAFOX

Giving back to nature

Nature and the environment has been the inspiration for many of our clothing designs, from cheetahs and crocodiles to reefs and rainbows. As we get so much out of nature, it seems only right that we at AMiCAFOX do whatever we can to give something back.

Plastic waste is a huge problem right now. With 20,000 bottles being bought every second, we apparently have an insatiable desire for bottled drinks. And this western, urbanised “on the go” culture is now spreading to China and the Asia Pacific region. We’ve all seen horrendous pictures of plastic waste washing up on our shores and the harm it is doing to sea life. Reports say that we’re heading towards another environmental catastrophe on a par with climate change.

We’re doing all we can.

Our fitness range of leggings are now made entirely from recycled plastic bottles thereby helping to remove some of the plastic waste that presents such a threat. In the grand scheme of things, we may only be removing a tiny fraction of the world’s plastic. But to us, as a small business, it represents a major commitment, one that puts much larger businesses to shame.

And we haven’t stopped there. When you purchase from us, we ship your order in environmentally-friendly packaging.

a word from amicafox founder emily jane betteridge

At AMiCAFOX, we feel a great affinity for nature and the environment. The natural world has given us so much inspiration for our designs that it sits right at the core of our company ethos.

The damage to our ecosystem caused by plastic waste is an environmental disaster. And unless we all make changes to the way we live, it’s only going to get worse.

The environment is just so important to us that we knew we had to do something. We needed AMiCAFOX to be an environmentally-friendly clothing company. As a result, our entire fitness range of leggings is now made from recycled bottles. We’re very proud to be doing our bit to protect the beautiful world we live in.