About Us

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Amicafox is the brainchild of 2 best friends who bonded over a love of travelling and timeless adventure as they experienced the wonder and beauty of our magical world. The brand was born during those exciting times, and naturally takes its pattern and directional inspiration from places of wonder and natural beauty across the length and breadth of our amazing planet. These include the Amazon rainforest, the Sahara desert, the Great Barrier Reef, Sedona, the pyramids of Giza and the ashrams of mountainous northern India.

The beautiful and powerful force of the universe empowers them and their creative selves through manifestation, helping their desires and dreams come true. Amicafox is a clear portent of this, a strong and emerging brand with compelling and striking values, it cherishes and celebrates those who like to be different and stand out from the crowd.

The concept behind Amicafox blends and combines two strong and constant symbols in their lives – loving friendship and the sexy and fun vibe inspired by the fox totem. Amica is the Latin for loving friend, while the fox stands for luck and playfulness as well as combining the energies of mischief, magical allure and opportunity. It also stands for sassiness and style, foxiness, dressing up, for fashion's ever-changing looks – the perfect combination for a new and exciting fashion brand.

All of these symbols and inspirations have been brought together in Amicafox's first collection, which features a Sui generis of elaborately printed leggings and dresses which embrace their philosophy 'to be Unique is beautiful and your individuality should be celebrated through what you wear and how you wear it.'